A NEW TRUCK TO LOVE | DIRECTOR: BRYAN BUCKLEY
Honda bought a :60 during Super Bowl 50 to launch the all-new Ridgeline. In a truck category dominated by American ruggedness, outrageous stunts, and testosterone-fueled one-upmanship, we knew we couldn’t out-man our competition. The Ridgeline is a truck built for every day life, the smart man’s truck. That’s why crafted a story around one of the many features that makes the Ridgeline unique – the first truck bed audio system. The spot ranked number 7 on USA Today’s ad-meter.
23.7mil cross platform views in a week. 2/1/2016 - 2/7/2016 (7,726,612 views on YouTube alone).
PR perfromance: 1,250,280,228 impressions valued at $846,438 ad value
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DREAMS | DIRECTOR: MICHAEL SPICCIA
A man's passion for cars is rekindled when he catches a glimpse of the sportier, restyled Honda Accord.