RED STRIPE
After a 3-year marketing hiatus, we relaunched Red Stripe by casting our own reggae band in Kingston, Jamaica. We created an entire album of original songs celebrating small victories in life - like using a really big word correctly during an office meeting or remembering you put beer in the freezer before it explodes.

Winner: AMP 2013 Award - Most Effective Use of Music

BIG WORD USAGE | MATT DILMORE

FREEZER BEER RESCUE | MATT DILMORE

SHE TEXTED BACK | MATT DILMORE

PERFECT SHOWER TEMPERATURE | MATT DILMORE

RADIO
Mercury Award 2013 Finalist - Integrated Radio Campaign
We create an entire album of songs, some featured in the TV spots and others for radio. Here are 3 songs we made that ran as radio. 

"No line for the restroom" 

"Beer run"

"She texted back"

HOORAYS | (due to time and budgetary constraints, my partner and I directed these ourselves) 
Online we noticed people were already celebrating these type of little big victories and even tagging them with #hooray on Twitter and Facebook. We shot a library of video hoorays people could share as well. Here are a few of them.