PLANT A TWEET
We built a virtual garden where users could design and plant tweets out of ASCII characters. The tweets would grow based on how many retweets they received. The most popular ones bloomed into Lowe's Gift Cards.
COLORING BOOK | DAVE MYERS
Spring is the Super Bowl for home improvement stores like Lowe's. We launched the season by reminding people to think of their home as a blank canvas.
CLOSET MAKEOVER | MASS MARKET & MY ACTIVE DRIVEWAY
NEIGHBORS | DAVE MYERS
To promote Lowe's commitment to helping local communities after hurricane disasters.