HAPPY HONDA DAYS SALES EVENT | PSYOP
Holiday car advertising is a quagmire of cliches. To breakthrough during a crowded holiday season, we reminded people of the joy they felt when they got that one special gift as a kid. We used iconic toys from the 50s-80s as our spokespeople, to let people know they could experience that same joy again with a great deal on a new Honda. The campaign led to the biggest year-end sales in Honda’s history.

Case study for the campaign