PAPER | PES
Honda had been selling their products, not their brand. We were tasked with explaining what Honda's brand philosophy, the Power of Dreams, meant to an American audience. We wanted to embody Honda's spirit of ingenuity through a film technique as innovative as the company itself. In effect, make a film only Honda engineers could and would make. So we looked to an engineer's most fundamental creative tool - paper. Using stop-motion, the on-camera hands of animators flipped through thousands of individually drawn paper illustrations, taking us through six-decades of Honda innovation. Honda is a company powered by dreams, right down to the way they tell their story. 

We knew the script for this, which was over two pages long initially, would be deadly in a client presentation. So instead of presenting a traditional storyboard, we mapped out the journey on a giant board for the client. It was a science fair project from hell, but worth it in the end.


BEHIND THE SCENES OF PAPER | PES, CLIENT, CREATIVE TEAM
The film was an unusual combination of stop motion and live action shot practically over a lengthy 4-month production, using over 3,000 hand-drawn images. Animators spent weeks rehearsing how they would collaborate to flip each hand-illustrated drawing. The various paper stocks were chosen to reflect the time-period of the product itself. Here's a look at how the spot was made.